© 2002 SONY CORPORATION
Offers effective communication strategies to business clients. Utilizes the latest WEB and network technologies in establishing and restructuring businesses, and uses design techniques to offer various support services to business clients. Established in 2000.
A creative boutique established in April 2001. Plans and defines the direction for advertisements ranging from TV commercials to web pages. Produced Georgia's Ashita-ga-arusa (There's Tomorrow) and Sony's Connected Identity.
The concept of this work is "the clock that ticks away the images of everyone's film shoots second by second," or "a network clock that connects the world". This concept, which has been realized in a comprehensible manner in the form of a screensaver clock, has a wonderful design, and is indeed very impressive. Furthermore, it was also impressive that everyone in the video image was smiling, even though they still had some of the Japanese shyness in their looks. This is evidence that the excellence of the concept has been conveyed clearly to the contributors of the images. This is a heart warming and precious piece of network installation work.
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