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Digital Art (Non Interactive Art) Division

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Excellence Award

Prize Re-typo “E”“A”“R”“N”

SAITO Hiroshi

CG still image [Japan]

© Hiroshi Saito

Profile

SAITO Hiroshi

Japan

Born in 1969. Designer. Graduated from the Department of Design, Junior College of Art and Design, Musashino Art University; MA from Musashino Art University, Honors course. Awarded at the 47th Asahi Advertising Award; Incentive award at the 67th Mainichi Advertisement Design Awards; Awarded at the 49th Asahi Advertising Award (2 works); Award for Excellence at the 69th Mainichi Advertisement Design Award; Awarded at the 6th International Triennial of Poster in Toyama. Member of the Japan Graphic Designers Association and Digital Image. The award-winning "Re-typo" is a series that began in 1998, as a statement that CG be perceived as art, rather than a form of technology.

( 2002 )

Award Reason

CG, in short, does not always imply a surreal and a mysterious, dark world. If such a tendency still lingers, digital art would become narrowly defined and diverge further from the true qualities of digital art. Improvement in digital technology is not a competition to expose new technology. By being less discreet, whether it is in the simplicity or freshness of the work, the individual possibilities will make a great progress in the work, and lead to an overall higher level. In that sense, I believe there is a ray of hope in the sharp and powerfully beautiful form of Mr. Hiroshi Saito's work.

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