As this category encompasses a wide range of genres, there were a large number of variations in concepts, expression techniques, and actual forms. It was an unprecedented attempt to include in one category everything from animated images, images that move as 3D forms, media and services, books, posters, toys and character goods. Considering its wide coverage and versatility, this category is a field typical of the Entertainment Division. In the screening process, works were evaluated comprehensively based not only on the factors of novelty, challenging spirit, and quality, but also on various other factors. As this is part of the Entertainment Division, we tried to properly evaluate and recognize those works that well displayed the "spirit of play" and fully conveyed and reflected the feelings that the artist had enjoyed the process of creation. Other important evaluation factors included the method and details of presentation, and understandability. "Ski Jumping Pair Official DVD," a work representative of this Division, was an excellent piece in terms of concept originality, challenging spirit, and quality, but among others, it excelled predominantly at the "spirit of play." This was the only work where all of jury members burst into laughter in the screening meeting. While this category received many large-scale projects created by investing a large amount of money, this particular work proved that a brilliant idea and effort could produce a work that intrigues and captivates the audience.
Born in 1957. Completed a Master's Program in Art and Design at the University of Tsukuba. Founded Creatures Inc. in 1995 and later produced Pokémon Red and Pokémon Green. In 1998, at the same time as the founding of the Pokémon Center (the current Pokémon Company), he became the president of the company. At present, he is in charge of all Pokémon brand management such as Pokémon Card Games, TV animation films and feature films adapted from Pokémon software.
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