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Excellence Award

THEgarden

Alessandro ORLANDI

Web [Italy]

© Alessandro Orlandi

Profile

Alessandro ORLANDI

While in college, became interested in photography. However there was no end to his curiosity. Set about graphic design for printing matter, and undertook design of CD jackets or packages for BMG Records, Baby Records, and Dolphin Records. Then decided to change his field, and started working on Web production in which he was able to use animation and music. Since 2000 worked as creative director for new media agency, "Seven Inferentia DNM Group Company" known not only in Italy but worldwide, and helped, as a creative director, sales promotion for the famous brands in the Italian market and won many awards. Recently in late 2003, left seven, and own agency.

( 2003 )

Award Reason

Using animation that provokes an image of a simple garden across the interface of the entire Web site, this work's detailed animation movements, timing and unpredictability all demonstrate the author's outstanding sense. The author's ingenuity to enable players to enjoy operating on the interface while ensuring user-friendliness will intrigue users. It successfully established a Web interface as entertainment at a higher level, which was the main reason for granting the prize to this work.

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