I thought a lot of the applicants should have used their brain a little more this year, or should at least have given more active presentations, as is appropriate for entries to the Japan Media Arts Festival. Most of the products entered by major companies were presented as a series of TV commercials strung together or else the same video clips made for computer game shows. For the individual works, there seemed very little understanding of the theory of presentation; they were mostly very ungenerous in their explanations, assuming that we could understand immediately what we were being shown. It was like torture for the juries. I am not saying that they should spend more money on their presentation videos, only that the artists should explain their work's concept and intention with their own words. This is a simple thing that we would like to ask of future applicants. As for the tendency of the works, although we expected that there would be attempts to utilize the most recently introduced platforms, we found them to be mostly just transplants from existing works. The award-winning works, on the other hand, displayed originality and that was chiefly why they were chosen.
Born in 1957. Completed a Master's Program in Art and Design at the University of Tsukuba. Founded Creatures Inc. in 1995 and later produced Pokémon Red and Pokémon Green. In 1998, at the same time as the founding of the Pokémon Center (the current Pokémon Company), he became the president of the company. At present, he is in charge of all Pokémon brand management such as Pokémon Card Games, TV animation films and feature films adapted from Pokémon software.
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