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Excellence Award

HIFANA "WAMONO"

+CRUZ (W+KTOKYOLAB)

Music video [Japan]

© 2005 Wieden+Kennedy Tokyo Lab / POLYSTAR CO., LTD

Profile

+CRUZ

Japan

Art director, designer, commercial director. It was his strong interest in Asian culture and commerce that prompted him to join Wieden+Kennedy Tokyo LAB. His work focuses on the intersection between art and design, moving images and digital narratives, and aims to explore new frontiers in media hybrids. He has received widespread recognition and several prizes, including the Tokyo ADC Award, for Nike Presto.

( 2005 )

Award Reason

CG expression is gradually departing from conventional tendencies to copy reality, increasingly expressing itself as something between real and virtual; this award winning work is representative of the movement. WAMONO, which was originally made as a promotional video for the music of HIFANA, utilizes an ukiyo-e like style, but with unconventional and strange characters, it became an unusually unique pictorial world. Viewers are fascinated by the lively world fused with the music. This work was highly regarded as a CG work that has reached a higher level than conventional techniques would allow.

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