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Excellence Award

CORNELIUS “Fit Song”

TSUJIKAWA Koichiro

Music video [Japan]

© Warner Music Japan Inc./ 3-D CORPORATIONLTD.

Profile

TSUJIKAWA Koichiro

Japan

When working as a freelance designer, he handled the editorial work of tour footage of CORNELIUS at the request of Mr. OYAMADA Keigo, his friend. After this, has been working as a visual director, mainly with music videos of various artists. In recent years, he handles direction in CM for Shiseido, NTT East and others; a logo design for movie companies or web design and so on.

( 2006 )

Award Reason

Unquestionably a pleasant piece of work. This is a hybrid entertainment work in which the music and the visual image come into existence in a just about equal relationship; therefore we cannot categorically describe it as a music video. The concept of this work is also sensed from the way it was applied for in this event, which was in the visual director’s and the musician’s joint names. In my opinion, a music video has a sufficient capability to exist not only for a promotion purpose, but also for its entertainment contents and this work makes us feel the possibilities in this sense.

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