ITO was born in Shizuoka, 1971. He is constantly expanding his field of work, which includes campaign strategies that utilize all kinds of media, such as TV advertisements, catch copies, art direction, interactive, PR, and others. LOVE DISTANCE which was a campaign for Sagami Rubber Industries Co., Ltd won a Gold Lion at the Cannes Lions International Advertising Festival in 2009. It had been 13 years since somebody Japanese had last won the prize