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Excellence Award

Have you seen it?

TANAKA Hideo

Video work [Japan]

A trilogy of short movies released on the Internet produced by BMW Japan Corp. for Japan and Asian countries. It depicts the lead character, who is particular about choosing his car, feeling an extraordinary atmosphere on his normal way to work and from then strange incidents happen around him.

© BMW Japan, Corp.

Profile

TANAKA Hideo

Japan

Born in Fukuoka. Currently works for the advertizing firm Frontage Inc., as an Executive Creative Director (ECD). His main clients include Sony and BMW. Amongst other things, he has won the 2006 Creator of the Year Medalist, Asahi Advertising Award, Nikkei Advertising Award, ACC Award and was an International Broadcasting Awards Finalist.

( 2007 )

Award Reason

This is a web movie presented by BMW Japan Corp. It consists of three episodes targeted at Japan and other Asian countries. The movie was directed by Stewart HENDLER and has been finished to a high standard. It demonstrates that an innovative change to the way people relate to visual images can be introduced through the choice of modes of visual expression, which depends on how it corresponds to features of new media and changing modern lifestyles.

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