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Jury Critiques

Head of the Jury TANAKA Hideyuki

Art Director

For this division, numerous works based around different media platforms were screened together as a group. To be honest, I was perplexed at first, but when the actual screening session started, the chaotic looking selection unexpectedly demonstrated a unity of direction, something that could not have emerged if they had been judged within the limited scope of existing genre divisions.
Although continuing technological improvement in modern times has wrought great changes on the entertainment industry, it seems that designers have been given a new subject, a new relationship between art and man. This year's Grand Prize winning-work, TENORI-ON, in addition to its excellence and entertainment value, was also a symbolic and innovative collaborative project; furthermore, there is great potential for new works to be born from it. I believe it to be no coincidence that all the award winning works have key factors of their own, as well as interesting modes of expression.

Profile

TANAKA Hideyuki

Art Director

Born in Shizuoka, 1962. Graduated from the Department of Graphic Design of Tama Art University in 1984. President of Frame Graphics, Co. Ltd. He works extensively in character design, graphic design, direction of PV and CM, and the creation of visual images. His major work includes GIANT BRA, a CM film for Laforet HARAJUKU (received the 2001 ADC Producer Award), OH! Super Milk-chan, an animation film, The Rising Suns by ISHINO Takkyu PV, JR-SKI Campaign, JAPAN SHOW PROJECT TVCM (received the 2005 ADC Award), Corporation Advertisement, SoftBank TVCM (received the 2007 ADC Grand Prize). He has won the 2005 ACC Award for Best Art Direction, amongst many others.

( 2008 )

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