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Jury Selections

9ways '09

OKA Yasumichi / ASO Tetsuro

[Japan]

As the bicycle race intertwines with each cyclist’s will and way of life, there is more to relish than just the outcome of a race; there are ways of winning and losing—the race becomes almost a microcosm of life. This TV advertisement seeks to introduce people to bicycle racing by overlapping their lives with the methods of professional cyclists.

©JKA/DENTSU INC./TUGBOAT

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OKA Yasumichi

Japan

( 2009 )

ASO Tetsuro

Japan

( 2006 )

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