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play MUJI

KAWANA Tsunemi representing play MUJI production team

Web [Japan]

play MUJI is a movie website that seeks to convey a message beyond language. The idea was born from the desire to introduce new people to MUJI’s innovative merchandise. The website started by introducing one product a day. Currently, by adopting the ‘ONE SOURCE MULTI USE’ point of view, it has extended to blog parts, screensavers, and digital signage at MUJI shops.

©Ryohin Keikaku Co. Ltd.


KAWANA Tsunemi


( 2009 )

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