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ORIGAMI EcoDrive

NOZOE Takeshi

Web

Interactive contents allowing lifelike experience of the Eco Assist, one of the functions of the Honda Insight hybrid vehicle. Users can breathe into the microphone embedded into the personal computer and drive an Insight composed of origami on the screen. They can take up the challenge of achieving fuel-efficient eco-driving through maintaining just the right level of pressure on the accelerator (represented by the volume of breath directed into the microphone) without using too much force, enabling them to try this function out for themselves in an enjoyable way.

©Honda Motor Co., Ltd.

Profile

NOZOE Takeshi

Japan

Born in Hyogo in 1975. Creative Director.

( 2011 )

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