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Jury Selections

SHIRO CHEERS SYSTEM

KODAMA Yuichi / NAKAMURA Hiroki / KISHI Yuki / BABA Kampei

Web

An online promotional film for SHIRO shochu. A girl stands idly,and friends gather together, and the circle of toast grows wider. The image of link-ing people together is expressed using Rube Goldberg devices (or Pythagorean devices)-comic machines that perform simples tasks in overly-complex ways. The Polaroid photographs which make an appearance as one of the contrivances are connected with users’ Twitter and Facebook, and can be inserted as icons for the users and followers.

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Profile

KODAMA Yuichi

Japan

Born in 1975. He graduated from the Department of Chemistry, Faculty of Science of Tohoku University. He started producing visual images in Sendai while he was still attending Tohoku University. He became an independent artist after graduating from university and working at an ad agency. He has since produced a number of TV spots, MVs, and more. He has been a member of CAVIAR since 2006. The major awards he has won include the CannesLions, the CLIO Awards and the One Show Interactive, among others.

( 2010 )

NAKAMURA Hiroki

Japan

( 2009 )

KISHI Yuki

( 2010 )

BABA Kampei

Japan

He joined Bascule in 2002 and works with interactivity.

( 2013 )

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