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Excellence Award

The Museum of Me

TANAKA Koichiro / TANIGAWA Eiji / SAITO Seiichi / SAKAMOTO Masanori / MURAYAMA Ken

Website [Japan]

This is a promotional site based on the theme of "social life" on Facebook. By incorporating it into Facebook, the activities that the user has previously carried out on Facebook and photographs of their friends, as well as other information and videos, are displayed in various forms, just like works of art exhibited in a museum just for oneself. By visualizing the changing links between oneself and others, as well as communication itself, a once-in-a-lifetime visual experience is born.

© Projector, Intel Corporation

Profile

TANAKA Koichiro

Japan

Creative Director. Representative, Projector.

( 2011 )

TANIGAWA Eiji

Japan

Director, Planner. Planning and Direction Division, Taiyo Kikaku Co., Ltd.

( 2011 )

SAITO Seiichi

Japan

Technical Director. Representative, Rhizomatiks.

( 2011 )

SAKAMOTO Masanori

Japan

Art Director, Designer. Established Deltro Inc. in 2009.

( 2011 )

MURAYAMA Ken

Japan

Interactive Director, Developer. Established Deltro Inc. in 2009.

( 2011 )

Award Reason

Your own museum that visualizes your social life
One of the topics for 2011 was how social networking services like mixi, Twitter and Facebook have infiltrated our lives today and become a kind of indispensible infrastructure. The advertising campaign this year using personal information contained in such network became a huge hit. Many projects have made use of thumbnail images of friends, user photographs and comments, so there was an undeniable sense of having seen something similar before, but The Museum of Me displays one’s personal history and images in its exhibition rooms with a level of quality made possible through tight integration with Facebook. This notion of each individual as a museum, in light of the public and open nature of museums, is worthy of praise for presenting a kind of calm commentary on the feverishness of social promotion. Finally, it is stirring to see one’s network of friends visually constructed of Facebook profile photographs, a representation suggestive of one’s personal presence on the net.

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