The Latest Festival

Entertainment Division

Back division top

Jury Selections

Sound Logo Shiritori

FUJII Ryo

Video work [Japan]

Company logos appearing in commercials and video titles are used to turn sound logos into the word game, Shiritori. The sound logos are created from scratch by ignoring the mood and meanings of the words. They appear one after another in the Shiritori. After the video was broadcasted on the NHK program TECHNE eizou no kyoshitsu, it spread and grabbed at- tention.

Profile

FUJII Ryo

Japan

Born in Aichi Prefecture, 1979. Video planning and direction.

( 2018 )

Back division top