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  • © Amuse, Inc. / UNIVERSAL MUSIC LLC / Nippon Hoso Kyokai (NHK) / NHK Enterprises, Inc. / ELEVENPLAY / Rhizomatiks

Excellence Award

Perfume × Technology presents “ Reframe”

Perfume + Reframe Production Team (MIKIKO, Representative) / MANABE Daito / ISHIBASHI Motoi

Performance [Japan]

The production team of MANABE Daito and ISHIBASHI Motoi oversaw the interactive design, tech develop- ment, and video production of this live performance by the technopop group Perfume. As the title suggests, the theme is a restructuring of Per- fume’s performances, which have stayed up-to-date with advances in technology. FUSION saw the mem- bers’ shadows warp in shape and size; Negai analyzed photos taken by fans and matched them to a music video; Mugenmirai featured drones and augmented reality technology for a video performance with complex depth. Perfume is concentrating the physical expression, memories, and technology cultivated in their work thus far and connecting them to something brand new. Stage direc- tor and choreographer MIKIKO has worked with Perfume for many years; she earned global praise for the flag handover ceremony during the clos- ing ceremony of the Rio de Janeiro Olympic Games.

© Amuse, Inc. / UNIVERSAL MUSIC LLC / Nippon Hoso Kyokai (NHK) / NHK Enterprises, Inc. / ELEVENPLAY / Rhizomatiks

Profile

MIKIKO

Japan

Choreographer. Director of ELEVENPLAY dance company.

( 2017 )

MANABE Daito

Japan

Born in 1976 in Tokyo. Media artist, Artist, interaction designer, software engineer, DJ, composer. Representative of Rhizomatiks Research.

( 2017 )

ISHIBASHI Motoi

Japan

Engineer, artist. Representative of Rhizomatiks Research. Active in device and hardware production and other fields.

( 2017 )

Award Reason

The Entertainment Division, with its tangle of various value axes, often sees great differences of opinion among its jury members. Yet the evaluations of this piece as a work of media art symbolizing 2018 were consistent. True to its name, Reframe did a fine job of establishing Per- fume’s “now-ness” while drawing on the image they have built since their debut. Compared with art, which longs for eternity, entertainment pur- sues newness and pays no heed to growing old; that relationship mirrors the contrast between science and technology. This performance made the ties between entertainment and the cutting edge of technology crys- tal clear. While the techniques were superb, the setting hewed closely to existing performing-arts frame- works—yet that is precisely what this particular work required. The gently expanding wave of applause echo- ing throughout NHK Hall seemed to prove as much. (SATO Naoki)

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