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New Face Award

WEDNESDAY CAMPANELLA “TheBambooPrincess”

WEDNESDAY CAMPANELLA “Bamboo Princess” Production Team (YAMADA Kento, Director)

Music video [Japan]

A music video gives music sub- stance, adding a layer of world view, color, and visuals that cannot be communicated with sound alone. I feel as though Wednesday Cam- panella’s videos consistently betray that construct—in a good way. This video—crammed full of the creativity, mobility, willingness to experiment, and the originality the group’s youth has given them—goes beyond the scope of music videos to become a powerful piece that is closer to being an art film. I hope the group continues to inject some excitement into various media stereotypes from this same viewpoint. (SAITO Seiichi)

Profile

WEDNESDAY CAMPANELLA “Bamboo Princess” Production Team (YAMADA Kento, Director)

Japan

YAMADA Kento|Born in Tokyo, 1992. Film director, VJ. Creates universal visual expressions with an emphasis on concepts. Also works as a VJ as a member of the band yahyel, and tours both in Japan and overseas.

( 2019 )

Award Reason

A music video gives music sub- stance, adding a layer of world view, color, and visuals that cannot be communicated with sound alone. I feel as though Wednesday Cam- panella’s videos consistently betray that construct—in a good way. This video—crammed full of the creativity, mobility, willingness to experiment, and the originality the group’s youth has given them—goes beyond the scope of music videos to become a powerful piece that is closer to being an art film. I hope the group continues to inject some excitement into various media stereotypes from this same viewpoint. (SAITO Seiichi)

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