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KONISHI Toshiyuki

Founder of POOL Inc., Creative Director and Copywriter


Joined Hakuhodo Inc. in 1993 after graduating from Osaka University, working for its production bureau as a copywriter. After leaving Hakuhodo in 2006, he founded POOL Inc., a company providing concept development, product development, commercial facility development, clothing design, and IT creation. He is also involved in creative direction, copywriting, web and interactive communication development, and urban and facility development. He has received awards from numerous organizations including the Clio Awards, Art Directors Club of New York, The One Show, Tokyo Copywriters Club, and ACC Tokyo Creativity Awards. He is a member of the Tokyo Copywriters Club jury, the Senden Kaigi Award jury, and the ENGINE 01 Cultural Strategy Council.

( 2022 )

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