A graphic designer. Started his career with the product development of "Nikka Pure Malt", after which he was involved in the product design of "LOTTE XYLITOL gum" and "Meiji Oishii Gyunyu", amongst others. Apart from product design, his activities encompass many other areas, such as VI design of the 21st Century Museum of Contemporary Art, Kanazawa, the National Museum of Nature and Science in Tokyo, and the planning and art direction for "Nihongo de Asobo", an NHK Educational Channel production. He also holds the post of director at 21_21 DESIGN SIGHT in Tokyo Midtown.